Post length has always been a bone of contention amongst bloggers — some prefer long posts (2,000 words or more), some stick to 500 to 1,000 words, and some prefer the spontaneity of 140 characters. But regardless of preference, is there an ideal length for a blog post? The answer is a resounding no.

Young students today are intuitively adapted to technology, and many educational systems have long integrated the use of the Internet in their curriculum. Some of the online references that students use for research are blogs, which may also spark an interest in budding creative writers and journalists in the classroom. How can blogging benefit students?

This is one of the fundamental elements of a marketing and advertising campaign, both on- and offline. After you’ve made your pitch about your service or product, the next logical step is to invite your audience to do something about it. This is your Call To Action (CTA). You see, a CTA may sound deceptively simple, but it IS the defining element between informing your audience and actually convincing them to do something about what you’re offering. And a weak or generic CTA is less likely to get you the result you want: action.

You’ve heard it thousands of times: QUALITY OVER QUANTITY. While for some, it’s still debatable, the fact remains that quality content is the reason why your audience will come to you AND stay. Quantity can be attractive, but minus substance, it makes more for forgettable material that results in high bounce rates for your site. Quantity-driven content may work for low-value sites that publish several posts within the week, or even within the day. But not you. Although you’re posting regularly on a consistent schedule, you also want your readers coming in to refer to your posts again and again until they become your loyal following. At the same time, you want your site’s search engine ranking to improve, if not hit the top.

“Your blog sucks!” “No offense, but… (insert deliberately offensive comment here)” “You don’t know what you’re talking about.” “I can’t believe I wasted my time on this rubbish article.” Have you ever received any feedback like this? If so, how did you take it? If you’ve already built your own following on your blog and on social media, chances are you’ve met your own share of critics. You’re also more likely to encounter much stronger criticism if you’re in the process of establishing yourself as an authority in your field. It comes with the job.

If you think your niche or industry is boring, don’t fret. Not all industries are expected to be exciting, and consequently, their respective audiences don’t expect to find upbeat content written about their niches. I mean, it wouldn’t often sound appropriate to write about a toilet plunger supplier as if they were always hosting a rave, right? Truth be told, there will always fields and niches that aren’t that glamorous, but imagine if you suddenly had no idea where to find a plumber online, in an emergency. Or if you truly needed a bunch of those toilet plungers because your previous supplier ran out on you. Or you simply like reading about diverse subjects outside of the popular niches.